There are tons of digital marketing trends and tactics that are constantly evolving and attempting to change the face of the digital landscape around us. Business owners need to be aware of these digital marketing trends and must be able to use them to their benefit. It is vital to understand where your target audience is, how to effectively reach out to them, and more importantly, what to say to make them fall in love with you forever.
For 2016, there are three main trends that have emerged as forerunners in the field of digital marketing:
The mobile phone is undeniably the future of digital marketing. More and more people are using their mobile phones to access the Internet on the go every single day. There are over 2 billion smartphone users in the world and this figure is set to rise to over 2.7 billion by 2019. People have increased their mobile internet traffic every month by 3.5%. This means that it is absolutely vital for your business communications to be present and accessible on tablets and Smartphones. If you are absent on these platforms, or your website is not responsive you could be missing out on viable leads and consumers.
- Social Media
Name one person (who isn’t your grandad) who doesn’t have a social media profile. Actually even grandparents are seen trolling around social media these days! There are over 1.6 billion monthly active users on Facebook, 23% of whom check their Facebook accounts a minimum of 5 times a day. There are 305 million active users on Twitter every month. These figures point to the fact that a whole lot of people are using social media everyday to share, connect and interact with one another. If your business does not have a presence on social media, you are missing out on targeting this huge database, while your competition breezes past you on a digital equivalent of a Segway.
- Content Marketing
High quality, engaging content is a vital component of any relationship between a consumer and a business. One of the most compelling reasons that people follow social media is to gain access to quality content – ie education. As per current statistics and digital marketing trends, there are 68% of consumers who spend their time on social media engaging in content from brands that interest them. Blogs are claimed to be the most valuable content marketing tool according to 37% of marketers. Blogs offer websites 97% more indexed links and 434% more pages. When you are responsible for creating engaging content that people want to interact with, your consumers will automatically visit your website, follow you and share your brand pages with their friends. Your sales leads will automatically increase when your company is exposed to more potential clients. People will hold you in high regard in your sector of professionalism and your blogs can travel and be shared all over the world for a very long time.
It is fair to say that the marketing world has changed drastically in the past few years and businesses can no longer ignore the ever increasing digital world. But how do you do it? How do businesses know who to target, when, how and what to say? It is even more important to hire a marketing professional to ensure you don’t make costly mistakes and miss out on market share.